Web Presence: Tips on Building a Business Website

Many people think their web presence is enough with a single page on Facebook or another social media site. But these sites limit your presence. [...]

Many people think their web presence is enough with a single page on Facebook or another social media site. But these sites limit your presence. It is a better idea to build a full-fledged website dedicated to your company. It is not going to be easy to make a good one, though. Here are some useful tips on how to make sure your company website is a hit.

Start with the Domain

One significant advantage of having a website is that your domain name can stand on its own. The URL won’t have the word “Facebook” or “Instagram” on it. But you need tofind a good domain name. In the early days of the internet, this was pretty easy since only a few companies had websites then. But now, your potential website name might clash with others. Besides that, you need to consider other factors like how memorable it is and how searchable the URL is. Most of the time, domain names are a variation of the company name, but you might want to spice things up a bit. Once you’ve chosen a name, you’ll need to register the domain and find a good web host.

Get Professional Help

Though you can build your website on your own, it would be better to have a professional do the web design for you. Your intern might claim they have the skills, but you can breathe easier when someone who has designed a website before does it. 

For design, it is always a good idea to give the designer an initial idea of what you want and let their creativity loose. See what they come up with and provide them with feedback. Don’t be too critical, though, and have reasonable expectations of what you want. You can also ask them about specific design decisions, so you know that changes were made for a reason.

Add Some Sales

One interesting feature you can add to your company website is direct sales. Adding your eCommerce store to your website can be a brilliant move, especially with all of the products that you highlight. It is not going to be simple, though. You have to set-up an eCommerce platform that allows you to accept orders and payments. Besides that, you’ll want pictures that showcase your products well, which means the use of eCommerce photo retouching since you can’t naturally make products look good without a bit of help. Overall, you need to hire experts when making your website as your eCommerce extension.

Do Proper Maintenance and Updates

We’re not in the old days of the internet when a website can stay static for long. To truly get the most out of your website, you’ll want it tohave regular updates. Besides increasing your position on the search results, it will help keep your website relevant. This can also increase customer engagement as visitors usually leave a slow-loading website.

A great website can put the name of your business out there. Providing both information about your company and even direct ordering can give you the competitive edge you need. So, consider setting up your independent website to reap all the benefits.

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Laura Bartlett

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